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Style Files News: Makeup for the Woman Over 50

November 11, 2020

style-file1Welcome to another edition of Style File News.  I hope everyone is staying safe during these times we are currently living in.

Let me get started by saying we are coming up on the end of another year and many of us are steadily trying to maintain some level of normal. My new level of normal has been indulging myself in makeup.  After I have spent an entire week working sometimes 10-hour days, I like to unwind by checking in with my makeup group to see what the ladies have created for the day or for the week and this is after I have had a chance to spend some time with my family.

In this issue of Style File News, I wanted to talk about makeup in the beauty industry for the woman over 50.  I am finding that there are a lot of women who are struggling with their appearance which is or has effected their self-confidence.  Once they make a decision to find themselves, they look to what their options are.  And there are women who are starting to explore makeup after returning to it several years later only to find so many things have changed.  Along with that the techniques have become so far advanced that the lingo has evolved as well.  The new term I am hearing more of is, “beat the face.”  For some it holds a negative connotation if they do not know what they are referring to, and for others who are long time followers of the makeup and beauty industry, they can relate to its meaning.  Therefore, this is a new adventure for someone women.

The beauty industry can be overwhelming especially if you don’t know what you’re looking for when you start out on the quest of redefining yourself.  You don’t know what it is you want, or where to even start.  Even though many products and techniques have changed over the decades and skills have become more advanced than what we have seen since the 60’s, 70’s and 80’s, those of you who recall those eras, the rules to wearing makeup have pretty much stayed the same.

In today’s era of this generation of MUA’s (both men and women makeup artists) have transcended into skillsets that are above remarkable showing us that there are levels to wearing makeup that works for the office, everyday wear, evening wear, and television and photography, but with a twist; and with that comes different techniques that provides for flawless enhanced looks.

Rene2020-1The good thing about it is we can learn these techniques right at home watching YouTube tutorials and it all starts with having the right tools, products, and a level of confidence to pursue the look you want to achieve.  Overtime you can be at expert level without attending any school or academy.

I’ve been exploring makeup since I was 15 years old, yet it took me 21 years to dive back into makeup and learn all over again how to wear it properly only because my late husband did not like me wearing makeup and we often had heated discussions about it.

The most he would be ok with was lipstick and eyeliner and the occasional lipliner and lip gloss.  Anything beyond that, and he would give me that look. But now, and only within the last six or seven months, I have learned so much in terms of eyebrows,  eyelashes, blending, cut creases, contouring, what you can do with concealer and setting powder, and the different techniques that have helped me see wearing makeup in a whole new spectrum.  I have even learned how to better care for my skin in the process.

Along with this comes face primer, concealer, contouring pallets, setting and finishing powders, highlighters — products you didn’t think you would need way back when, but makeup brands are continuing to add more and more to their product line to meet all skin type needs, and more and more people are coming out with their own line of products that the variety pool is larger than life.

So, how do you decide on what to buy in starting the journey of wearing makeup?  First understand that makeup is its own journey as well as it is its own investment.  Some people start by buying their products from the dollar store, which is fine because unless you have the money to buy high end, where else are you going to start.

Beauty supply stores, and brands like Wet & Wild, Elf, and Jordana.com have products that are pocket book friendly and won’t break the bank.  And there are products hitting the market that you never heard of, but are topping the charts on social media platforms.  If you’re like me, and you want the absolute best for that absolute flawless look you are more than likely going to set your sights on top of the line products from NYX, MAC, Clinique, Maybelline, Estee Lauder, Revlon, just to name a handful.

It’s been several years since I’ve purchased department store products, therefore I am sure the cost is way up there and they have a lot to offer.  And then there is Sephora with a Rene2020-2plethora of products that your head will swim once you walk through the doors.

If you’re a woman over 50 much like myself at 53 and you are at the point where you want to do something to make yourself feel more glamorous, you want to change up your look, now is a good time to head to YouTube and look for makeup groups on Facebook, which I happen to belong to two really good ones for women of color.  It’s not too late to start a new chapter in terms of doing for yourself, but you will want to consider how far you want to take it.  I’ve added lashes…so you know I am getting more serious. 🙂 As I continue to explore makeup, my collection has grown to where I am sure I have spent close to $500 more or less within the past three years.

Once you start piecing together a collection of makeup, you will start to notice the amount of money you’re spending, with that being said, consider setting aside a small budget to get you started or factor in what you think you might want to spend.  This is where your research begins because now you have to take into consideration your skin type.

With COVID-19 you probably will not find the makeup kiosk in the department stores like before where you can walk up and ask for a courtesy makeover, but I’m sure you can talk with someone who can guide you in the right direction of what you will need to start with and the different types of moisturizers you can use.

Rene2020-3The key thing is to have fun with it.  If you are looking for an everyday look, there are YouTube videos that can help you identify some really fantastic looks for in the office.  If you want something simple for when you’re out running errands, there are videos for that, too.  But if you want a more classic but elegant look for an evening event or other special occasion you will definitely find a YouTube video for that as well.

My advice is don’t just run out and buy the first thing you see.  There is a lot to consider.  Read the labels, inspect each and every product you are thinking about trying.  Look online to see how well or how poorly they are rated.  Once you start making your purchases, you will discover what your favorites are just by how good they work for your skin.  I know because Mayebelline is my all time favorite because of their face primer, concealer, SuperStay stick foundation and applicator, Fit Me pressed powder in Nutmeg, and their tattoo liquid eyeliner.  My other favorite products such as lip glosses comes from Covergirl and Revlon.  I love the TruBlend foundation by Covergirl.  And NYX has a really good eyeshadow base that I really like.  So, overtime you will find what products are your absolute favorite.  

Rene2020-6Some ideal sites I like to go to for makeup are Morphe.com and my newest favorite, WooshBeauty.com.  Stay tune because this weekend I will be dropping my personal discount code to WooshBeauty.com so be sure to head on over to that site and checkout their innovative products.  I will  be providing more information on this in a later announcement.  If you are not already following me on Instagram, head on over to @MsNae716 and my newly created Instagram page, @AtStudio5ENT.  So make sure when you head on over there to be sure to follow both the pages.  I check them daily and will start posting more regularly now that I am an influencer.

Back to the discussion…As you are making your approach to the new world of makeup, don’t stress out so much on what you will need.  Key items that I would recommend to start with are:

  • Makeup remover wipes — so, you will especially need these to remove your makeup before you actually cleanse your skin.  Sometimes what I do is I use them to go over my face before I am going to apply my makeup if it is later in the day or evening.  This helps me to remove oil and any deposited dirt from being out and about and after working all day.
  • Facial scrub — if you’re not familiar with facial scrubs, let me recommend the peach scrub.  St. Ives has one and Equate has one, the difference is in the price.  I buy Equate’s peach scrub because it’s under $2, and it provides the same results as the one by St. Ives.  It’s safe enough you can use it daily.  I follow up with Noxema and Ponds cold cream designed to even the tone of the skin.
  • Face primer (Maybelline has really good ones…that’s the only one I buy) — I discovered using a face primer in 2019 from watching a YouTube tutorial.  What I also discovered was that it makes your skin so much smoother after you’ve applied your makeup.  It gives you a more flawless look especially in photos.
  • Concealer — you can use this in many different ways.  One way is in defining your eyebrows once you’ve gotten them detailed.  You can use it under your eyes, the T-shape of your face, forehead, chin and cheeks.  It brings out the overall shape of your face and the contouring just pretty much seals the deal.
  • Foundation (liquid and/or pressed powder — I do both) — I am one of those who likes to do a combination of liquid foundation (or my stick foundation) and my Fit Me pressed powder.  I tend to double up on the liquid foundation just to ensure I have covered all the basis, the I put a couple of layers of the pressed power.  Understand the shades have to be so close to my skin tone in order to not look too light or too dark.  So when I go in with the finishing and setting powders, it really doesn’t affect the overall look.
  • Eyeshadow base if you want to explore different eyeshadows (NYX has a good eyeshadow base, works really well if you’re doing cut creases) — so, when I started using eyeshadow base, I was turned on to it by my daughter.  She recommended that I try using it because I had a lot of questions as to why I could not make my eyeshadow pop.  Then when I started using it, had a favorite that I liked, I could no longer find it and that forced me to set out on a search to find one that was good and would allow me to create the look I wanted to satisfactory results.  Covergirl has a good one, then there’s Elf, I think Rimmel has one, but the one I really like is the little jars by NYX.  It really gets the job done.

Everything else will fall into place once you have started to experiment and you will start to add products such as:

  • Eyebrow pencil
  • Eyeliner
  • Liquid eyeliner
  • Finishing powder and/or setting powder
  • Contouring palettes
  • Highlight powder
  • Eyelashes 

Essential tools would include makeup brushes, a sharpener specific for sharpening eyeliner pencils and lip liners if they are not retractable.  And it all depends on what your overall preference will be.  I prefer retractable eyeliners and lip liners, but then again not all of my favorites are retractable, a couple of them are pencils.

Going forward. have an open mind going into this process.  Match foundations to your skin tone.  Look for shades that you will feel comfortable with.  Don’t be afraid to be bold and daring.  Your foundations should not be too dark or two light.  If you do, you can use a pressed powder to take it down if it’s too light or to bring it up if it’s too dark.  You have to find an even balance.

Being in our 50s is not the end of the world.  I’m a mom, a grandma and as a widow I have become reacquainted with myself, I am in a new piece of mind and makeup helps me to live in my new found level of confidence.  the 50s is not the end of the world.  In fact it’s new beginnings.  My mom always say be true to yourself and love who you are, don’t neglect yourself because there’s only one you. 

So, that’s all I have for today.  I hope you enjoyed this post, I know it’s been a while since I last posted.  But if this has been helpful, or you know someone who can benefit from it, please share this post with them.  If you have any questions or comments, you can leave them below or send me an email at atstudio5info@gmail.com and I will get back to you within 24 – 48 hours.

Remember to keep checking back for my personal discount code to WooshBeauty.com and remember to follow me on Instagram @MrsNae716 and @AtStudio5ENT.

Stay safe and take care….I’ll be back with more content for you to enjoy.  Thanks for reading.

 

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